From October 3rd through October 5th, members of Royal Truck & Equipment will be attending and exhibiting at the International Construction & Utility Equipment Exposition (ICUEE) in Louisville, Kentucky.  If you plan on attending this Expo, you can expect to see Royal’s latest innovative products and technological advancements.  We want to take this time to tell you all about Royal’s presence at ICUEE so you can take advantage of all we have to offer!

Virtual Reality

At our booth (number 4213 in the in South Wing of the Indoor Area) you can expect to see our two virtual reality systems set up.  With these virtual reality systems, you can experience firsthand what it is like to be the passenger in one of our autonomous TMA trucks as well as what it feels like to retrieve cones in a live highway work zone. We began working with virtual reality in March and envision it as a useful training tool to better prepare workers for dangerous work environments, like highway work zones. Did you know people retain 60% more information through virtual reality training compared to traditional training methods, such as watching a video or reading a document?

Have any questions or want to learn more about our virtual reality program? You can visit our booth at ICUEE, email us questions at, or read more here!

Make-A-Wish TMA Truck

Royal will also be exhibiting at Hino Trucks’ booth (number L164) in Lot L.  At this booth, we will be displaying our blue Make-A-Wish TMA truck.   This truck is part of our Trucks for a Cause initiative, where a portion of each blue Hino TMA truck sold will be donated to the Make-A-Wish foundation.  Not only is this truck part of a good cause, but it also displays all of our latest technology.  From a functionality standpoint, the truck is equipped with a two bolt-in man buckets, a barrel rack, a generator, 36” removable steel racks, and a multitude of LED lights placed around the truck.  It also has our new fully-programmable message board as well as a 15 lamp LED arrow board.  This truck is also equipped with our latest technological advancements, such as a DVR system, which saves all the footage recorded from different cameras on the interior and exterior of the truck.


By leaving your contact information below, you are eligible to receive a discount on the purchase of a mobile safety system!


[goal id=”3709″]

Leave a Comment