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Company Mission Statement
Royal Truck & Equipment’s mission is to deliver the industry’s best trucks and customer service possible.
The Royal Philosophy
Our best truck will always be the next one we build. Continuous and exhaustive improvement in the way we build trucks ensures that you will always receive the best product we have to offer. Attention to every detail and the highest standards for safety have led to Royal being a nationally recognized name.
The Royal Promise
We are proud of the reputation we have built and maintained for over 30 years. We have customers across the US and Canada that will attest to our commitment to total customer satisfaction. We promise that if you are not completely satisfied with your purchase, we will do everything reasonably possible to make sure that you will never choose to buy from another. Once a Royal customer, always a Royal customer.
Total Customer Dedication
If our Mission, Philosophy, and Quality Promise are not enough to resonate with you… consider this; 20 plus years later, we have customers bringing our trucks back for repairs and upgrades. If you can find another company that can build a truck and body that can outlast your business… we might just buy from them too!
We apply these three principles to every truck we build.
We will provide your company with training videos and materials specific to your operations.
Utilize The Royal Safety Check Program to keep track of your trucks being checked in and out.
Passionate about work zone safety | Father of three | Loves boating
As an entrepreneur, Rob started his business in 1982. Since then he has traveled with his wife Pam across the country and back again. Together they visit customers, spend time on job sites and interact with legislators, regulators and DOT personnel. These experiences has allowed Rob to gain a unique and rare understanding of vocational best practices, particularly as they relate to work zone safety. As a result Rob has incorporated those best practices into superior designs for his fleet, and specifically for Truck Mounted Attenuator (TMA) trucks, which have become the primary business of Royal.