Company Mission Statement

Our mission is to provide safety to workers through quality and innovation in every truck we build.

The Royal Philosophy

We stand behind the truck you stand in front of. Dedication in continuously improving in the way we build trucks ensures that you will always receive the best product we have to offer. Attention to every detail and the highest standards for safety have led to Royal being a nationally recognized name.

Royal Truck & Equipment


Passionate about work zone safety | Father of three | Loves boating
As an entrepreneur, Rob started his business in 1982. Since then he has traveled with his wife Pam across the country and back again. Together they visit customers, spend time on job sites and interact with legislators, regulators and DOT personnel.  These experiences has allowed Rob to gain a unique and rare understanding of vocational best practices, particularly as they relate to work zone safety.  As a result Rob has incorporated those best practices into superior designs for his fleet, and specifically for Truck Mounted Attenuator (TMA) trucks, which have become the primary business of Royal.


We apply these three principles to every truck we build.

We will provide your company with training videos and materials specific to your operations.

Utilize The Royal Safety Check Program to keep track of your trucks being checked in and out.